Costa Vida said a one-day-only, free-burrito offer to 80 “fans” on Twitter.com was forwarded to 15,000 individuals, prompting more than 2,500 people to redeem the virtual coupon at the chain’s 21 restaurants.

“This mobile phone and social media campaign demonstrates the viral power we can tap into with Costa Vida’s fans who love our food and are extremely loyal,” said Nathan Gardner, chief executive of the Salt Lake City-based chain. “Our first major Twitter initiative also helped encourage new customers to try us – many of whom are now registered Costa Vida Fans.”

It shows how messages can really spread quickly on Twitter especially when there is a free burrito involved.

Posted in Twitter

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