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Verbatim Booksellers promotes authors
through the following means:
Vail Daily Newspaper
ads and articles:16,000 circ. with 91% readership
Vail Trail Weekly Newspaper
circ. 10,000
Radio Stations
including NPR /CPR throughout the Rocky Mtn. Region
Vail Tourism & Convention Bureau
Vail Information Booths
Plum TV Resort Television
(Servicing Vail, Aspen, Martha’s Vineyard, Nantucket and The Hamptons) Advertisers on this network include Merrill Lynch, Volkswagen, J. Crew, FBR, Land Rover and Sentient Jets. Over 5.5 Million Viewers
Verbatim Booksellers’ mailing list
circ. 2,000 people
Vail Symposium & The Betty Ford/Vail Library
mailing list circ. 7,000 people
Book Page Book Review
circ. 2000 copies each printing (printed 5 times a year)
Posters, Flyers
and other
Promotional Material
All in all, David Baron, (Beast in the Garden) author, journalist and NPR correspondent, summarized it with a note to his Norton publicist:
“My best event in recent weeks, however, was one I arranged with Verbatim Booksellers in Vail, CO. Verbatim is a great independent bookstore, well known in Colorado, and they treated me like royalty. They arranged for me to speak as part of a local lecture series (with the Vail Symposium), got me great publicity (a huge write up in the Vail Daily), and have vigorously promoted my book. I’ve been on Verbatim’s best-sellers list for over a month now, and last week I was #1 in Vail. Vail may not be as large as Denver or Boulder, but a lot of wealthy, influential people pass through. I suspect that the Vail event will spread my book - and word of it - far and wide.”
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